Graduate Field Marketing Executive

Are you a motivated graduate eager to kickstart a hands-on career in field marketing and sales? We have an exciting opportunity based in Coventry for someone who is ready to combine their ambition with real responsibility. As a Graduate Field Marketing Executive, you’ll be working directly in retail environments, helping grow product exposure, working with retailers, and learning essential skills that will shape your future in marketing leadership. If you’re up for travel, dynamic challenges, and making a visible impact, read on.

Job Description

This role is ideal for a recent graduate aiming to break into marketing and sales within the retail and DIY sector. As a Graduate Field Marketing Executive, you will be entirely field-based. Unlike cold calling, your work will centre on managing existing customer accounts—around 35-45 retailers within a designated region—building strong relationships, and driving sales and promotional performance. You will be the brand’s face in stores, educating retail staff and end users about new products, preparing eye-catching visual merchandising setups, and implementing in-store promotions that support both brand awareness and sales uplift.

You will also support trade shows and events across the UK and occasionally in Europe to showcase the brand and build connections with both trade and retail partners. In your first year, expect immersive training in product knowledge, presentation techniques, visual merchandising, sales strategies, and territory management. Travel will be part of your weekly routine, and overnight stays will sometimes be required, particularly when attending larger events or supporting retailers further afield.

The working schedule for this position is Tuesday through Saturday during your initial 18 to 24 months, allowing weekends off at first within that span. Over time, as you gain experience, you may have more flexibility. You will report to the Field Marketing Manager and work hand-in-hand with the trade marketing, sales, and merchandising teams to align store performance with broader company goals. Success in this role will be measured on regional financial performance, retailer satisfaction, quality of in-store execution, and your capacity to support events and promotions that deliver measurable returns.

Outside of work in stores and event locations, part of your role involves planning visits, analysing competitor activity, preparing reports using sales data, and proposing improvements. You must be adaptable, resilient, enjoy working independently, and be excited by the opportunity to travel and manage your own time in the field. In return, you’ll enjoy excellent training, career progression, and an opportunity to work with a household brand in the DIY space.

Eligibility & How to Apply

To make sure you’re a strong fit for the Graduate Field Marketing Executive role, we ask that you meet the following criteria. Below, you’ll also find step-by-step instructions on how to apply.

• Education: A bachelor’s degree or equivalent qualification in business, marketing, sales, communications, or a related field.
• Essential skills: Strong relationship building ability; good verbal and PowerPoint presentation skills; attention to detail, particularly in visual merchandising and store standards.
• Experience: Retail experience is preferred but not mandatory. You should be confident handling product demonstrations—even power tools—with full training provided.
• Personal traits: Self-motivated, reliable, adaptable and willing to travel often; comfortable with occasional overnight stays; flexible working week of Tuesday through Saturday initially.
• Location: Based around South Birmingham / Coventry, or able to commute/travel regularly in the West Midlands area.

If you feel equipped to succeed and excited about the role, here is how to apply:

1. Visit the official application page using the link below or via the company careers site.
2. Prepare your CV, highlighting any relevant retail, marketing, presentation, or event-support roles, even if informal (e.g. from university or voluntary work).
3. Write a concise cover letter or personal statement (approximately 200 words) explaining why you want to work in field marketing, how you build relationships, and how you adapt to travel and flexible working schedules.
4. Submit your application with your CV and cover letter online before the deadline. Make sure to include your contact details and references if asked.
5. If shortlisted, you will be invited for a video interview or an in-person meeting with the Field Marketing Manager. Be prepared to discuss your approach to retail presentation, communication style, and a demonstration scenario.

Frequently Asked Questions (FAQs)

Q1: Is prior retail or marketing experience required?
A1: No formal marketing background or retail job required. We do prefer if you’ve had some interaction with retail or presenting (even in informal settings), but full training in product, sales, and presentation will be given.

Q2: What kind of travel is involved?
A2: You will travel within your region regularly to visit stores. You’ll also be expected to attend trade-shows and events across the UK and occasionally in Europe. Overnight stays may be required for events or retailer support further away.

Q3: What is the working schedule?
A3: Initially, the working week is Tuesday through Saturday for approximately the first 18-24 months. After gaining experience, there may be more flexibility in your schedule.

Q4: What growth opportunities are available?
A4: With good performance, you can expect promotion into more senior marketing or sales roles within 18-24 months, higher salary (around £32,000+), larger bonuses, and potential leadership or regional management responsibilities.